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This product is imprinted using laser engraving. Laser engraving cuts through the surface layer of the specialized mylar to reveal the core color. Benefits include a durable printing process that can not wear or fade over time. Other benefits to laser engraving is detail of the graphics compared to traditional engraving systems. The limitation is all badges personalized with this process display the logo and all imprint in the core color of the of the material being engraved. Additionally the graphics are not as sharp or detailed as those found on our thermal printed badges.